Help National Consumer Panel with a new banner ad

Communications

The National Consumer Panel focuses on measuring consumer attitudes and behavior. The panel is made up of people just like you, whose opinions help manufacturers and retailers make decisions on what products to develop or improve. URL: ad.ncpsignup.com *Please do not sign up. We are providing URL so you can review to get an understanding of our business.

We would like design formatted into 6 different ad banner sizes: 120x60 120x600 125x125 728x90 300x250 548x175(or 550x175) *Winning designer please submit in PSD and Jpeg formats. Creative Direction: -Creative should be enticing and draw viewers in to click link for Recruitment Website -Please create ad copy as you see fit from what you have learned from our website and direction -NCP logo should be on every frame -Call to action such as “Join Now” button on every frame -If size allows put “Your Voice. Your Impact. Your Reward” tagline in ad -No incentives (i.e. get paid $ by taking this survey etc) Please be creative and original. We are looking for fresh ideas to put out in the marketplace that will get viewers to click on our ads and sign up for National Consumer Panel.

Business Objective: Influence Americans of all different demographics to join National Consumer Panel to help manufacturers and retailers gain insight into consumers product preferences and purchasing habits Target: *Primary – Gen Pop: All continental U.S. demographics/geographics to represent a mini U.S. (panel of 100k) o Should include diversity in ages, gender, ethnicity Secondary - Targeted focus on hard to Reach demo’s: Under 35, HH’s 5+, Lower income, and Ethnic How it works: Link from ad banner should lead to online recruitment website (ad.ncpsignup.com). Consumers will be asked to fill in a list of questions related to their demographic and household items (such as computer, internet, phone, etc). Once submitted they will be notified if they are selected to join the panel. If selected, they will receive a scanner. They will use this scanner to scan the barcodes of all their household purchases. They will be rewarded by earning points to get prizes and also be entered into sweepstakes. What they scan is used by manufacturers and retailers to gain insight into consumer purchases. Consumer Message(s): -Take an action and get rewarded -What you purchase makes a difference o Tracking purchases can help influence products that get put on store shelves o Represent other consumers by sharing your shopping habits -Benefit to Consumer: o Get Rewarded: Earn points to get rewards just by doing your regular shoppingAnswer surveys to make your opinions heard Chances to win sweepstakes and prizes Panel is an exclusive membership and made up of only those selected that fit current demographic needs Should be fun & easy

Every design category has flexible pricing for all budgets. Banner ad starts at €49.