This is a very flexible brief.
I'm looking for banner ads to market to the following demographic:
2. Aged 32 - 50
3. Earning less than £2,000 a month
ACORN Demographic target is M through Q (see this link for an understanding of this)
What I want to do is promote our product and encourage them to come and apply... but there is specific legislation around this so:
1. We must include the representative APR of 630%
2. We must make them aware this is a guarantor product (would be cool to make this really easy to understand and attractive as a concept)
3. Need to include how much they can borrow (up to £500).
4. Should mention there is no fixed term, just pay back monthly and pay balance back when they are ready.
Our website is:
Think that's about it - look forward to seeing the designs (hoping it will be animated).