Animated logos are on the rise, and it’s no surprise. Our eyes gravitate towards things that move: ocean waves, blazing fires and computer screens. That same eye-catching magic has recently surfaced in logo design. Check out how these logos spin, bounce, fold, warp, transform and more.

Here are the best animated logos to inspire you:

1. Octopus

This animated logo by designer Sava Stoic will surprise you with a cheeky octopus that blinks, stretches and finally pops out of the confines of the letter O.

animated octopus logo
Animated logo by Sava Stoic

2. LUX

For investment company Lux Capital one thing is clear: make money. Design studio Mucho plays with the idea of addition, multiplication and profit by rotating the “X” in Lux. Additionally, after the “X” rotates, it rises upwards and to the right, another nod to the idea of profit.

Lux by Mucho

3. Eye in an hourglass

This genius logo by designer Minimalissio involves an eye that flows through an hourglass. Its modern line art design is minimalistic yet incredibly effective.

animated line art logo with eye in hourglass
Animated logo by Minimalissio

4. Giant Owl

The Giant Owl logo takes a different approach to rotation. The circular forms start by rotating like a film reel, then they blink like owl eyes. This is the practicality of animation; we wouldn’t necessarily understand what those shapes were without the movement. The animation opens up doors to logo design concepts that wouldn’t succeed with static art.

Giant Owl by Alphabetical

5. Captain Paris

This simple and classy animated logo for a French high-end cruise company merges a captain’s portrait into an Eiffeltower-inspired anchor.

animated line art logo that merges a captain's portrait into an Eiffeltower-inspired anchor
Animated logo by SB.D

6. 500px

Photography network 500px rebranded with this bold and playful animated logo that “evokes a fingerprint with animation that echoes the turn of a camera lens.”

500px by William Kesling

7. Zoom

This animated logo for Zoom uses rotation and map iconography to represent travel destinations around the world.

By Maryia Dziadziulia
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8. OpenView

Everyone loves a “big reveal.” It’s used in magic acts, narrative storytelling, game show prizes and even in logo design. Check out how Pentagram uses a reveal to expand on the concept of “opening” in their logo for OpenView. The logo begins with the “O” and “V” characters, then spreads them apart and reveals the full logo name in between. This use of a reveal allows the logo to transition seamlessly between its full form and its “shorthand” version.

Open View by Pentagram

9. 99designs

These sample animations of the 99designs logo reveal the logo mark through splashes of color and dynamic wipes that swirl and bounce.

by Maryia Dziadziulia

10. The Doorman

This fun animated logo by designer Musique for The Doorman cleverly reveals a door in the gentleman’s tophat—it’s simple yet memorable.

animated black and white logo that reveals a door in a man's tophat
Logo by Musique!

11. Delfina Foundation

Delfina Foundation, an artists’ residence non-profit, is represented by a bold and modern monogram. The logo reduces down to an underline, then to nothing, and finally completes its cycle by revealing the “D” and “F” again. It has a utilitarian feel and quite simply it works. This straight-forward functionality represents the idea that Delfina Foundation is bringing functionality to artists.

Delfina Foundation

12. Beyond Plastic

Beyond Plastic looks to the future with this incredibly well-crafted animated logo by designer sheva. With its emphatic animation of a hand grabbing a bottle in triumph this logo sends a powerful message.

animated logo with hand grabbing a bottle
Animated logo by sheva™

13. Tutor Reactive

Tutor Reactive, an education app, needed an animated mascot for their logo. This cute robot with its simple eye blink animation does the trick!

by Nandatama

14. Faymus

Hand-drawn logos—both skeuomorphic and real—have been around forever. It’s no surprise that designers have started using animation, like this one for Faymus, to take that style to the next level.

Faymus by Brave

15. Bullhide Belts

For belt manufacturer Bullhide Belts designer Zarkum created a bold animated logo of a belt that twists and transforms into a bull’s head in brush stroke style, finishing with a puff of smoke as the bull snorts.

animated logo of belt in shape of a bull
Logo by Zarkum

16. Tangles

The Tangles logo beautifully depicts all the elegant swirls and flair of hand-drawing a script logo.

Tangles by Henrique Barone

17. Embla

Embla uses animation to visually articulate the process of painting the logo. The animation exaggerates the logos’ hand-drawn appearance by showing us the artistic process.

Embla by A Friend of Mine

18. Feral Sphere

The Feral Sphere logo by Mind Design takes a different approach by using animation as a method for iteration. In other words, each frame of the animation portrays a new version of an organic, living logo. This concept works well for a fashion company that creates their products using organic materials sourced using renewable energy.

Feral Sphere by Mind Design

19. Fujio Studio

With this animated logo designer Adam Muflihun shows us what Fujio Studio does—through the process of constructing and drawing the logo itself.

animated letter F logo that shows the drawing process
Animated logo by Adam Muflihun

20. Google

Even Google relies on animation to transform the word “Google” into a microphone, a pulsating wavelength, bouncing dots and a shorthand “G” logo.

Animations for the new Google brand system
Google by Adam Grabowski

21. Brikk

Designer Gun Karlsson uses animation and vibrant colors to transform the word “Brikk” into a neon glowing brick.

Brikk by Gun Karlsson

22. Ideo Architekci

Dynamic branding has always been a challenge of figuring out how to make a logo fit within any dimension or scale. Animation is one tool that can facilitate that process. For example, the Ideo Architekci logo design contains a yellow grid based area that can expand or contract to fill any space. It’s a great solution, especially given that architecture often works with similar grid systems and floorplans.

ideo architekci by For Brands

23. Alphabetical

Who says animated logos are for grown-ups only? Their cartoon character makes them perfect for kid’s brands, too. Cartoon-like animated logos are great for fun brands that want to stand out and this logo for Alphabetical demonstrates how it’s done.

cartoon logo animation with cartoon characters appearing between letters
Animated logo by Maryia Dziadziulia

24. Eat

Animated expansion serves other concepts, too. The Eat logo by Fable literally eats as the typographic characters get bigger and bigger with each “bite.”

Eat by Fable

25. Simon Pengelly

The logo for furniture designer Simon Pengelly expands by adding lines or layers to represent the layering of plywood. Not only does this speak to the material in his products, it helps the logo fit into different spaces throughout the company’s branding.

Simon Pengelly

26. Frameline

This animated logo for a queer film festival evokes the framing mechanisms of a film camera.

Frameline by Mucho

27. Kwickr

This logo by designer Milos Zdrale perfectly reflects the fast-paced identity of brand kwickr, using quickly appearing letters and a minimal and modern style.

animated logo with letters appearing quickly
Animated logo by Milos Zdrale

28. Bang PR

The trend of animated logos has also brought many designs that replace one aspect of the logo with a set of interchangeable parts. The Bang PR logo explodes the word “Bang” and fills the center with an interchanging set of PR related successes, such as “10 billion ‘likes’” and “HEROIC STUFF”.

Bang PR by RE

29. Sello

Sello uses interchanging animation to replace the “o” in Sello with a set of circular objects that people sell on the platform.

Sello by Latham Arnott

30. Hotel Koster

The Hotel Koster logo by Bedow swaps out simple illustrations of three parts of the hotel: the dining room, bar and terrace.

Hotel Koster by Bedow

31. Vitenparken

When the traditional Norwegian Agriculture Museum set out to transform itself into a modern science center, they needed a fresh start. This new brand blends abstract, science-inspired art into a gorgeous animated logo.

Vitenparken by Bielke & Yang

32. The Swedish History Museum

The rebrand of The Swedish History Museum blends the ancient and contemporary worlds. According to Bold: “The logo is a combination of a classic serif font and a modern sans-serif font. The serif part can be replaced with historical artifacts giving the museum an opportunity to be playful in their visual expressions and display the museum’s breadth of exhibitions and activities.”

The Swedish History Museum by Bold

33. Creagent

Bond created a simple, yet stunning logo for Creagent that replaces their logo icon with examples of the services they provide.

Creagent by Bond

34. Design Torget

Animated rearranging logos take existing logo elements and move them around into different compositions. Design Torget rearranges the letters “D” and “T” to represent different products they sell.

Design Torget by Kurppa Hosk

35. Sim Smith

The Sim Smith logo plays with the idea of a picture frame featuring rearranging content—a perfect idea for an art gallery!

Sim Smith

36. Modhouse

Modhouse, a sustainable modular home company, represents their product with an animated logo built of modules. In the animation, we see each “module” of the logo come together and rearrange themselves in a central location on the grid.

Modhouse by A Friend of Mine

37. University of the Arts, Helsinki

Stretching and warping are like the fireworks of animated design. The University of the Arts Helsinki logo looks like a bouncing building full of creative artists who are about to bust the walls down.

University of the Arts Helsinki by Bond

38. Riksteatret

Not all stretching and warping logos have to be explosive. The wonderfully modest logo for Rikstreatret, a touring theatre company, features a black border or “stage” that stretches and warps, speaking to the idea that they perform in many different spaces of different shapes and proportions.

39. Common Lot

Restaurant Common Lot uses movement to give each “O” a life of its own. The restaurant is inspired by common land, grazing sheep and shared plates, and the “O”’s can be perceived as grazing animals or traveling people coming together at a dining table.

Common Lot by Perky Bros

40. Lighthouse No. 6

Designer Brien Hopkins gives the shining beam of a lighthouse by allowing it to flash across the logo from left to right, and to complete the number “6” with its creation of negative space.

Lighthouse No.6 by Brien Hopkins

41. Impact a Hero

With its instantly recognizable red, white, and blue star iconography and a simple 3D flip, the animated logo for Impact A Hero evokes a patriotic medal.

by Maryia Dziadziulia

42. Echo

Trüf Creative shows us a logo for Echo Capital Group that moves from left to right, a wonderful visual articulation of motion that feels like we are moving or traveling across each letter.

Echo by Trüf

43. Haverstock

Haverstock logo by Spy uses a 3D fold to bring six striking vertical lines into the shape of an “H.”

Haverstock by Spy

44. Ridley

This Ridley logo reconstructs the company’s standard wordmark in a 3D space.

Ridley by RE

45. K3

This animated logo by designer Musique not only adds movement to the logo itself, but also integrates the brand’s slogan—two in one!

animated logo with shutter and plus signs
Animated logo by Musique!

Get moving with animated logos!

Now that you’ve seen how designers like to move it, we hope you are feeling inspired to shake things up, too. Don’t be afraid to approach the idea of an animated logo in your next design endeavor. These 40 examples of animated logos can showcase your brand in a way you never thought possible.

Want an animated logo to get your brand moving?
Work with one of our talented designers to make it happen!

This article was originally published in 2017. It’s been updated with new information and examples.