From circles to squares to complex patterns, geometric shapes are a popular logo style not only for their mathematical precision but for the range of emotion they can express. Squares and rectangles feel solid and stable.  In contrast, a circular or oval logo can give a brand an unrestrained, eternal feel.

Geometric logos often go beyond these basic shapes to tell more nuanced brand stories. Geometric shapes have been present in art for centuries. Ancient designers understood how geometric shapes and patterns can provide a visual depiction of the mathematical principles that comprise our world and used them to communicate big ideas about science, art, religion and humanity.

geometric logos

With so much subtlety and history behind geometric designs, it can be hard to know where to start when turning to this style for your own branding. That’s why we’ve rounded up these examples of geometric logos to point you in the right direction.

Simple geometric shapes

A logo doesn’t have to be complex to tell a brand’s full story. In fact, a well-crafted geometric logo does just the opposite: it summarizes a brand’s entire identity in a succinct image—eliminating excess illustrative detail in favor of flat lines and color.

Farmery’s logo, for example, consists of one continuous line that creates the shapes of both barn and crop. This quickly conveys what the company does and a feeling of freshness and nature at the same time.

line image of a barn and plant
Using a geometric shape instead of a traditional image of a barn gives Farmery a fresh look. By allyna

A geometric shape can make an object’s implied texture explicit. Your teeth aren’t perfectly smooth, they’ve got bumps and angles and indents from a lifetime of chewing and biting and cavity repairs. Take a look at how the Hard Teeth logo uses a collection of geometric shapes to show all the dimensions of a tooth.

line drawing mountain logo
Triangles can be mountains and straight lines can show their valleys. By rossiemoss
small geometric shapes that make up an image of water ice
Using small, sharp shapes to look like ice makes this logo cool. By sanjar
geometric shapes within the larger shape of a rhino
Using multiple geometric shapes to build a larger image can be more interesting than a traditional drawing of the same image. By dellfi ©
image of a lion comprised of smaller geometric shapes
With geometric shapes, circles can be hip joints and parallelograms can be toes. By Artvin
interlocking circles joined by a molar shape
Here’s another way a tooth’s curves and texture can be depicted with geometric shapes. By GT Designs.

Modern and millennial

Companies and groups that target younger demographics use geometric shapes to show that they’re minimalist and daring, devoid of the frills and intricate designs of older brands. Geometric shapes are also reminiscent of computers and technology—the abstract, digital world—considering that precise line-work contrasts with natural, organic shapes, and this resonates with younger, tech-savvy audiences.

A company doesn’t have to be new to adopt this strategy. Compare Apple’s current logo with its original logo to see what I mean:

Apple logos

Geometric logos feel modern because they use the same abstract shapes we see in modern art and feel digital because of their mathematical structure. If you’re looking to create a sleek and hi-tech impression, consider this style of design for your brand.

Modern art – including modern logos – often juxtaposes shapes in different colors and sizes. By KisaDesign
red and green 3D box with a shadow logo
3D images feel modern. Using shadows in a design can make a 2D geometric image look 3D. By CostinLogopus
geometric shape comprised of multiple lines in different colors
Shapes that imply movement feel dynamic. By Burnt Red Hen

Vintage and retro geometric logos

Geometric shapes can make a logo look modern for now, or they can make a logo look modern for a time gone by, evoking a nostalgic, retro futuristic feel. Think about Tron and the vaporwave aesthetic. They definitely feel like they belong in the 1980s—specifically, an 1980s depiction of the future. This kind of imagery can work really well for a company that wants to use nostalgia in a specific way, like a vintage electronics dealer or a consignment store that focuses on a specific style of clothing.

complex gold and black logo comprised of geometric shapes
Geometric shapes can be used to create larger patterns, like this art deco logo. By S.Kitanović
Monster scooter parts logo
An example of the vaporwave aesthetic. By Black Arts 888
rhombus shape behind the word “Neo”
Vector shapes can give a logo an 80s flair. By Trader In Spices

Geometric shapes as constructs

A brand is much more than the sum of its parts, and the right logo can show how those pieces come together. Geometric shapes lend themselves well to the idea of construction. They don’t have to be squares to do this, either. As long as they fit together, different shapes can be used like a lego masterpiece.

geometric G and M in a square logo
Fitting geometric shapes together like legos. By MartinJK
blue rectangles that create an image of a skyscraper
Geometric logos can be somewhat realistic or fairly abstract. By Fulcro

Building block imagery isn’t just for construction companies, though. Any group that wants to make the connections it builds part of its brand can benefit from this style of design, like a tutoring group that helps students build the skills they need to earn high grades or a physical therapist who works with patients to build muscle tone and strength.

Mystery Project 60
By DKNG
letter “K” comprised of yellow cubes
Geometric building blocks can make any image, like your company’s initial. By CostinLogopus
letters arranged like a musical scale
In this image, shapes communicate the type of skills students master and that the school can help them progress. By Edina™

Symmetrical and balanced geometry

Companies focused on health, movement and mindfulness can communicate these qualities with a symmetrical geometric logo. When the sides of a logo mirror each other, it evokes a sense of comfort and trust in the viewer. Symmetrical designs are comforting for our brains because they feel familiar. They feel balanced and safe. They feel like they were purposely constructed to put us at ease.

Aside from the obvious companies that would want this type of logo, like health food manufacturers and yoga studios, any company that wants to underscore a sense of “fair and square” can use a geometric logo to communicate this quality. An insurance provider, a legal advocacy group, or a relationship counselor are all professionals who can benefit from using a symmetrical geometric logo.

three distinct shapes that create an image of a sitting person
You only need a little bit for a balanced logo. By thedani
letter “C” comprised of smaller geometric shapes
A more complex image that mirrors itself can create a different type of balanced feeling. By Fulcro
image of two fish in a circle shape
Using different colors on different halves of a balanced graphic give a yin yang effect. By ☑️ Joe Abelgas ™
purple geometric flower design with an infinity symbol
Combining a sense of balance with soft, feminine colors can make a logo stand out to women. By Andrea Claire
line drawing of a symmetrical pineapple
Symmetry gives a sense of balance, and for food-focused companies, this is important for health-conscious consumers. By Studio Undust

3D geometric logos

Because geometric logos are made up of planes, selective shading opens them up to the illusion of multiple dimensions. While color helps, even monochromatic geometry can be quite detailed with highlighted and shadowed planes.

For a company that literally works in 3D, like a 3D printing company or a 3D artist, a geometric logo can be a clever way to evoke that with flat vectors. Companies work in multiple dimensions on a more metaphorical level—like holistic healthcare providers and law firms with multiple practice areas—can also use 3D geometry to show how their different services converge to provide a comprehensive client experience.

red shapes stacked on black squares
Geometric shapes pushed against each other can be shaded to make them look like one larger object. By arkum
3D cube hugged by a translucent wave shape
There’s no figures in this logo, just shapes. Yet look at what they show about the relationship the company promises to provide its clients: coverage that fits just right while maintaining transparency with the client. By bimantara’s
geometric
Alternative by Helvetic Brands
skull image comprised of smaller geometric shapes
Like the tooth in the first entry, you can see this skull’s texture through its angles and shading. By adisign09
a pineapple image comprised of smaller shapes
The small geometric shapes are a frame that can be colored in to make this pineapple pop off the page. By ludibes

Geometric logos have lots of faces

A geometric logo can accomplish a whole list of goals for a company. No matter what your company does, if you want to showcase qualities that are strong, precise and reliable, consider a geometric design.

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