The core audience for ‘Walking with the Serpent’ is urban men and women who are spiritually aware and looking for ways to deepen their connection to their own spirituality. They most likely feel somewhat unfulfilled or out of alignment in some way in their lives. They desire more meaning and a deeper connection with themselves and in their relationships. They also love a great story!
The audience may or may not have tried Ayahuasca.
Those that have tried Ayahuasca would be drawn to ‘Walking with the Serpent’ to learn more about the possibilites of the medicine and to understand more about the Amazon and tribes where the plant medicine comes from. Plus understand what a deeper relationship with the medicine might do for them.
People who have not tried Ayahuasca but have heard of it (or are actively thinking of trying a ceremony) would be drawn to ‘Walking with the Serpent’ to get a deeper insight into what happens in an Ayahuasca journey and to hear more about its benefits, origins and what Ayahuasca could possibly do for them.
The book would also appeal to those interested in indigenous cultures and life in the Amazon jungle as the majority of Walking with the Serpent takes place in a small village in the rural Amazon jungle, which Dennis was the first Westerner to visit. Dennis discusses some of the effects of Westernization and colonization in the Amazon, a topical issue which draws a wide audience.
The book also provides a compelling, fascinating story for any reader who just wants to go on an adventure.