How Fletcher Hotels started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Fletcher Hotels is the biggest hotelchain in the Netherland,
with ninetynine 3- and 4-star hotels in the country. We will
be opening 3 new locations with brand new, big wellness
centres. Therefore we have decided to create an new
brand for our wellness centres, Blue.
We think we need to create this new brand to market our
wellness centres not only for our hotel guests but also
for guest who will visit just for a full day of relaxing in our
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please read the PDF Design briefing for our new logo.