Professional, thorough and creative. Thirak was a great choice for our design.
Great work and quick turnaround.
Did a great Job listening and responding to feedback, and went the extra mile in the end to ensure the project was to my satisfaction. Would reccomend and work with again!
How liekevanwilpen started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
(also see uploaded brief)
We make a nutritionally complete bar. It's packed with nutrients, convenient and tasty. Each bar equals a small meal.
WundrBAR is made for the people who are conscious about their health and have an active life. Our target audience wants to have something that is good, but wants it fast, convenient and portable. They want to be able to live their lives and enjoy it without feeling guilty. WundrBAR takes the hassle out of eating something good and complete. Our point of difference is that you can eat a WundrBAR whenever, wherever. WundrBAR’s brand promise is a complete and healthy bar that helps you create more.
Our company HQ is in Rotterdam, The Netherlands, but our target market is Europe-wide.
We serve both men and women, with an emphasis on the higher educated market, who experience having less time and are more educated in choosing their food.
We model our advertising based on Rens (persona). He is 26 years old. He’s been working for 2 years as a consultant at McKinsey. His goals are: build a career, get a promotion, don’t get fat, keep in shape, keep track of goals. His frustrations are: feeling rushed/busy (also no time for food), having to do chores (cleaning, groceries), being ineffective.
He is smart and is aware of this. He sometimes goes to museums and has a girlfriend (who is also building a career). He watches some series (e.g. Game of Thrones, Suits). He is very tech savvy. He is always traveling (for work or pleasure). He is motivated by accomplishment.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Yellows: Energy, intellect, fun and youth.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards