01. Who is the client and what do they do?
JobHawk is a powerful job board software that helps businesses post their open positions in a breeze. With JobHawk you can start your own job board in just 30 seconds, with no installation, coding or servers required – we handle all the technical elements so you can focus on growing your job board.
02. What is the scope of the project?
Brand: Focus on a hawk mascot.
Mascot has to appeal to recruiters from all domains, outsourcing companies of all sizes and verticals.
Attributes: edgy, different, appealing, smart
Logo: Word and image logo.
03. Who’s the audience or target market?
Recruiters as well as prospective employers.
-Recruiters organize their interviews and possible candidates in a nice and intuitive way.
-Employers can oversees the hiring process on their businesses and chose the best candidates for their jobs -> saves money and time.
05. What is the ultimate goal and how will it be measured?
Create a brand design around the jobhawk.io domain that goes beyond hiring process and will create a buzz and pull amongst millennial (tech) audience. The goal should be for everyone to identify with the logo and want to be in on our journey.