watkins.wes got their new logo design by running a design contest:
Think outdoor lifestyle brands for gear enthusiast for activities such as Fishing, Hunting, Spearfishing, Boating, Campi
Check out watkins.wes's Logo design contest…
Target: 75% Male/ 25% Female, Outdoor lifestyle, boat enthusiast, offshore saltwater sport fisherman, hunters, 4X4 pick-up truck owners. This brand is not intended to attract city dwellers but the ones that live within the outdoor environments they love whether in a small town next to the coast or in the middle of nowhere. Comparable gear brands that share the same target audience: Yeti, Pelican, Huk, Pelagic, Cabelas, Bass Pro Shop, Salt Life, Saltwater Soul, Guy Harvey, Grundens, etc. Blog: Will associate with charter sport fishing boats and Turtle Conservation blogs Charity: Will tie into national efforts for Sea Turtle Conservation Products (starting): Patch Hats, Stickers, Waterproof Bags, Fishing Tackle Boxes, Recreational Ice Box Coolers, Water Bottles, Day Bags, Backpacks, Outdoor Gear, etc Mission: Like Loggerhead Sea Turtles, our equipment is built tough and long lasting but portrays elegance in the everyday outdoor environment. We provide gear that is in high demand built for everyday use while supporting conservation to the environment we love and enjoy. This brand will not only provide useful gear, but will protect our beloved sea turtles for future generations. Logo style: An ideal logo is one that can be stamped anywhere whether it is on clothing or outdoor equipment. Needs to be logo that the consumer is proud to show off as it represents quality gear from a company that connects to their lifestyle. The logo needs to be simple but be dynamic. It should have the brand name and also an image that can be pulled out that would be recognizable even without the wording. The brand should have 1 single color that associates the brand without ever seeing the logo or wording. This logo will be attached to a Shopify retail store. Every shipment will include a metal reusable straw, 2 stickers and a summary of who we are. The logo should represent that the equipment/apparel is tough, but appealing to wear as a brand.
To start, this brand will launch via patch on hats and bags. Within months, it will be on coolers, water bottles and tackle boxes. Ideally, it should be more masculine and simple. If possible, have a signature inside a logo than could be used elsewhere; example on a tag.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
watkins.wes collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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