How Rahuljetley started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Animal & Pet
Tell us a bit about who you are and the people you reach
We are launching a chain of veterinary clinics for small and medium sized animals in India. The flyer will be to announce the launch of our first flagship location.
What inspires you and how do you envision the design for your business?
The purpose of the flyer is to announce the launch of our new pet hospital. The flyer will go out to new prospective customers within the vicinity of the hospital as well as to existing customers (our head doctor has a small practice which has a loyal client base). Some very important aspects that the flyer needs to communicate are:
- Our Brand: We have created a new brand for the hospital and hope to expand this brand hence our logo should be prominently displayed.
- Departure from your average pet clinic: The pet veterinary industry in India is unorganized (single doctors practicing out of their homes or small, dingy markets). We are introducing a professionally run, modern hospital which provides COMPASSIONATE care in a clean and pleasant environment.
- Some facilities that need to be highlighted are: retail for pet food and accessories, in-house blood work laboratory, in-house X-ray facilities, grooming facilities available by a "Certified All Breed Professional Groomer" accredited by The California Academy of Animal Aesthetics, dedicated dog kennels and first Cattery in town, laser assisted surgery, and all electronic (paperless) medical record keeping, head doctor part of pioneering veterinary family in Delhi practicing for over 40 years.
- Location: We also need to include the location of the hospital. We have attached a basic map as which includes the full address.
Aside from our logo, we have also attached a more elaborate logo (titled "Final Logo - 02") which we decided not to use, but we will be using some of the graphical elements in our clinic. Please feel free to use these as well if you would like.
The flyer will be double sided. Please feel free to be as creative as you would like. This is going to be the first communication that many people will receive about our hospital so it should create a positive impression.
Some colors we have used in our clinic are blue (from our logo), pinkish/red (from our logo), corn yellow (from our elaborate logo), white and light green. Please feel free to use these, along with any others you would like.