pau48 got their new product packaging by running a design contest:
Aspirational packaging to change how Americans think about tea
Check out pau48's Product packaging contest…
Food & Drink
Other color requirements
See the notion link and brand guidelines. We have core colors, but are open to a multitude of hues that can go along with our core colors. We are a colorful brand with lots of tea options in the future, so we aren't afraid of color :) There's a lot of information here: https://almondine-vacuum-ec2.notion.site/Design-System-Brief-595de2c81dc34e23a08b21749ad682ee
Description of the product
Mosi Tea is a modern loose leaf tea brand looking to change how and where you drink tea. Our infuser makes it easy to drink any tea, anywhere; and now we are launching loose leaf tea (single serve pouches and standard bulk tea pouches). This contest will focus on our blend Rooibos Lavender
Description of the product target audience
We skew female, but not by much. Typical age range is 21-45. USA. $75k+ HHI. Our customers are busy and on the go, but are focused on wellness and functional benefits from their food and drink.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
pau48 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Stan did a great job putting my ideas together and made a wonderful package for my product. I will definitely be using him again in the future for other item.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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Check out other food & drink design inspiration
We love talking design:
3 days ago | 19 min read