I would like you to ask to design a packaging for our new ice cream range.
The range will be a total of 3 products:
- Brownie salted caramel,
- Bananoffee (banana with toffee swirl)
- Vanilla, almond crunch
The products and ingredients are from Holland.
The products and the packaging make you happy and are easy to understand.
Create one design for one variant and the other two are also yours to develop if you win.
Description of the product target audience
1 or 2 person households. People who like premium products and can afford it.
People who have a healthy and active life style, but who also like a treat once in a while.
Eat you ice cream during a good movie or as a dessert if you have dinner with good friends.
See attached file for inspiration.
See attached file for the structure of the packaging:
1. PeeBee's rather small (so not very dominant)
2. Biologisch (bigger) roomijs
3. Brownie salted caramel or Vanille almond crunch (take elements and colors of the taste into the packaging to differentiate)
If you can make a spoon with the ice cream or a scoop of ice cream.
You can differentiate by using different colors for the lid.