We need a packaging design for our new product: JAKE VITAMINBAR. This includes the design of the bar’s packaging and the design of the display box that will hold 20 bars.
We need three flavours created (pretty much one design with slight changes). The first flavour is ‘OATY BANANA CINNAMON’. The other flavours are “RED FRUIT” and “GREENBERRY FOREST”.
ABOUT THE PRODUCT
The Jake Vitaminbar is a bar that provides 25% of all your daily needs, including every vitamin and mineral. A bar that you could live off! The bar provides a super-easy and quick way to eat healthy. The bar is 100% vegan and the main ingredient is oats. We’ve attached a picture of the bar to give you an idea of how it looks.
We’d like you to create a fresh and modern bar that should catch your eye and make you want to buy it. The main features to be displayed on the front and/or the sides of the bar:
- The bar’s name: “vitaminbar” (front) < most important
- The bar’s flavour: “oaty banana cinnamon” (front)
- Our company logo (black on white, or, black/white/colour on transparent – see attachments).
- The bar’s weight: “85 g e” (front)
- The bar’s seller: "25% of every vitamin" (side or front)
Some optional features to be displayed on the front and/or the sides of the bar (only if it fits your design nicely):
- “eat what you need” (side or front)
- “soy free”
- “high in fibre”
- “20g protein”
The bar will be aimed as more of a health rather than fitness bar, therefore, should not be gym/sports orientated. The messages we're trying to get across is: healthy, clean, honest.
We would like colour differentiation for the different flavours, although there should of course be a distinct consistency with the packaging to identify the brand.
THINGS WE LIKE
- Bright vibrant colours
- Luminous design
- Horizontal design
Visuals of some designs we like:
https://99designs.nl/profiles/javie…gns/525579 < Using broken white with a vibrant colour palette and the small details on the bottom.
https://99designs.nl/profiles/sonia…gns/413173 < Genius use of structure of the actual product inside.
https://99designs.nl/profiles/94797…gns/302708 < A very honest and natural feel without becoming too corny.
https://99designs.nl/profiles/23120…gns/650917 < Great use of vibrant colours to deliver the message.
https://99designs.nl/profiles/14580…gns/474380 < Captures the right fresh and natural feel for the product.
Visuals of some designs we dislike:
http://bit.ly/2behvsx < The use of colour makes us want to cry.
http://bit.ly/2aFl2xu < Doesn't feel like something edible.
http://bit.ly/2aFmu2S < The use of very obvious and unnatural stock photography.
The bar’s packaging dimensions are 42 x 165 x 17 (mm). For a detailed packaging template, see attachment: ‘bar template’. The foil is matte (non-glossy), so please make your design matte as well.
The display boxes’ packaging dimensions are 240 x 150 x 175 (mm). For a detailed packaging template, see attachment: ‘box template’. The box is matte (non-glossy), so please make your design matte as well.
There is no ‘window-option’ in the packaging, so no transparent parts.