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How tom.bosch started their product packaging journey
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Medical & Pharmaceutical
B12 vitamine spray
Description of the product
The B12 nasal spray is one out of multiple nasal sprays that we are going to launch soon. Vitamin B12, like all other nutrients, is absorbed by the nose much more effectively than through the stomage (oral). The spray enhances performances on many levels (see added formats for more info). Besides the B12 nasal spray, we are also launching a caffeine nasal spray, all under the same brand: "Pronofit". I've added this product to one of the docs I added below, everyone can choose for themselves whether they want to design the B12 or the caffeine spray! In the future we are planning to launch other sprays like Vitamin D and Melatonin as well, so all these packages have to be coherent to one another.
Description of the product target audience
The target group for the B12 is vegetarians/vegans, elderly and everyone else with a shortage (for more info, see added format). The target groups for our caffeine nasal spray are students and employed hard-working people, athletes and motorist (car and bike drivers).
Both the packaging of the box as the label of the spray itself. Since the box is thrown away after receiving it (you don't need the box after receiving it), and the spray itself is kept (that's the only part you actually need and take with you), it is important that the spray (little bottle) has a similar and good looking design as well. The placing of the texts on the packages can be adjusted by the designers. For the texts on the box, see "formatlabel" en "formatbox".
What to avoid
We already have an old package, you can find it on b12neusspray.com, but we want the designers to design without keeping this design in mind. Ofcourse, if you think of something awesome that has to do with this package, that's fine, but we give you all the freedom to design whatever you think would work!
For the measurement of the box, see added docs! Label of the bottle is 7,2cm x 2,5cm