The client was a small company, specialised in traditional leather work, producing goods like shoes, saddles, etc.
It was important to have big imagery over the site invoking emotions. The design needed to convey elegance, tradition, but also say that the product is produced with the welfare of the environment in mind.
I tried to capture the look and feel of leather, a rough surface, with the colours emphasizing the eco feel and warmth of the handcrafting. I chose modern icons and fonts to balance the design.