ReadLabs is a digital media/advertising startup that helps companies place their ads on the open web. Rather than tracking users ReadLabs uses advanced contextual targeting. Put simply, this means that ads are targeted to the content of the site, not the people who visit it. ReadLabs uses sophisticated AI and algorithms to understand not just the keywords, but also the sentiment (article is positive) and a more nuanced sense of the actual meaning of the text, and uses this information to decide whether an ad should be displayed in that environment.
My logo comes with an innovative yet simple symbol. The two circles represent the audiences analyzed by a data platform (black box, represented by the square). The colored circle symbolizes the target audience. A second look at the symbol reveals both the letter "r" for "read" and the letter "l" for "labs". The symbol is complemented by a matching, attractive word mark.