In creating the concept designs for these characters, I tried to obtain a fun and hip, yet professional look that would be appealing to both kids and adults, with a clean design and an accent on subtle, effective details. I wanted the characters to be expressive and to stand out, to have personality so that they would be immediately recognizable when seen in different postures and contexts and I used drawing and modulated, sinuous lines that give them expressivity and dynamicity to obtain this. I used a vibrant, powerful color palette, with bright, yet refined, rich tints and gradients to give them depth and I used shadows and highlights to suggest perspective and to give them more of a natural feel.