A monoline style logo I designed for Grounds & Hounds Coffee.

"Grounds and Hounds is a coffee company that functions as a producer and seller of roasted premium whole bean coffee. For every product we sell, we support animal rescue initiatives throughout the country. We emphasize quality and design in all of our products, and we are seeking to evolve our main logo design and color palates. Our primary target market is 25-35 year old female dog moms. A simplification of our market would fall in line with that of TOMS shoes, BarkBox, and consumers who shop at Whole Foods/Farmer's Markets."