The logo redesign for Pappardella, an Italian restaurant in Manhattan, combines elegance and tradition. Inspired by traditional metal plaques, it features an oval shape with cream-colored borders and subtle rivet details. The name is displayed in a legible serif font with a cream shadow on a burnt red background, evoking Italy’s classic charm. The vintage-inspired font for the tagline “Cucina tipica italiana Established in 1983” adds originality. Available in two color variants, the logo stands out while maintaining a strong connection to Italian culinary heritage. The redesign also includes a brand identity manual and new restaurant menus for cohesive visual impact.