- The logo is a 'speenooch' which represents the impression of a classy/stylish logo with approachability for families on a budget so it is suitable to represent the company.
- 'Speenooch' in the logo illustrates the company name – 'Speenooch'.
- 'Speenooch grows' in the logo also illustrates the meaning of 'Live Well' which is the company's slogan.