The "Pura Planta" logo represents a vegan business offering protein powders, vegan supplements, and possibly CBD products. The company plans to expand into trendy clothing and fitness gear.

Design Elements:
Logo Symbol:

Heart Shape: Symbolizes love and compassion.
Leaf Motif: Represents growth and the vegan ethos, emerging from the heart in a clean, modern design.

Color Palette: Green and Chocolate: Green signifies health and nature, while chocolate adds warmth.
Typography:

Pura Planta: Displayed in a modern, clean font.
Slogan: "Pura Planta Pura Vida" included to emphasize the brand's mission.

Concept: Modern and Clean: Suitable for product packaging and trendy clothing.
Health and Nature: Emphasized through design and colour choice.

Versatile: Works well across various mediums.
The logo effectively communicates the brand's focus on love, health, and nature, aligning with its vision for future growth.