This piece was done for a Nutrition and Wellness consultant who helps busy professionals build great habits around health, nutrition and wellness.

He wanted to create an image which describes his services.

The concept (as per his brief),: "Nutrition, Rest & Recovery and Movement are the FOUNDATIONS of wellness.

Clarity, Habits and Mindset are the TOOLS that will help you APPLY it in everyday life.

You need the tools to create the foundations. When you build those strong foundations, the result is a lifetime of great health performance, longevity and overall WELLNESS."

I chose to illustrate this a using blueprint/contractors draft which shows plans on becoming healthier.