The XpeditionNW emblem logo is designed to represent a vintage and adventurous look. The logo consists of a compass element located on the outer circle, representing the direction and exploration of XpeditionNW's adventure journey. The inner part of the logo features an adventure bike element, which serves as the main focus of the emblem. A jeep element is also present, placed behind the bike, as a symbol of off-road adventures that XpeditionNW offers.

The combination of bike and jeep elements with the mountainous background provides a sense of ruggedness and adventure. The vintage look of the emblem represents the timeless appeal of exploration and adventure. The mountain elements surrounding the bike and jeep create a sense of wilderness and challenge, which is what XpeditionNW is all about.