Purposely.org is an educational non-profit that provides life and career coaching for college students. Our aim is to help students align their career goals with a deep sense of life purpose. The logo comes from the union of three concepts:

1) Compass seen as a sense of exploration and able to identify the right path in a journey like that of life.

2) Silhouette of a person with arms raised to represent success, integrated into the compass symbol to mean that success is achieved by orienting oneself thanks to the compass.

3) Letter "O" to obtain (Negative Space) and combine the Compass / Silhouette of person within the word "PURPOSELY".