456 & Company represents a community consisting of everyone from bodybuilders to the guy who's walking into the gym for the first time. The numbers 4, 5 and 6 represent an impressive feat of a 4 plate bench press (405lbs), 5 plate squat (495lbs) and a 6 plate deadlift (585lbs). The "and company" gears towards anyone who's ever picked up any piece of fitness equipment. Not everyone is attempting to become the next Arnold Schwarzenegger and lift the earth. Some people just want to become a healthier version of themselves. Our goal is to appeal to anyone who taking their first steps towards a new lifestyle, whether it be McLovin or Mr. Olympia.