The Midori Lab logo is a modern and minimalist design that embraces the natural world through clean geometry. The type is arranged vertically in a circular layout, representing balance and harmony core values for a brand focused on greenery and interior vegetation.

This identity was created to seamlessly adapt across applications from product tags and packaging to social media and digital branding while maintaining its stylish, earthy aesthetic. The monochromatic palette enhances the brand’s versatility and eco-conscious feel.

Paired with natural textures and plant imagery, the logo becomes part of a calm and refreshing visual ecosystem. It's perfect for a company that brings nature indoors through design, emphasizing sustainability, wellness, and minimalist beauty.