After experimenting with grids in my designs, I used my own technique that makes the whole concept look more natural and proportional.

The main aim was to create a logo different from the classic 'text below icon' and try and make both elements work with one another.

I decided to use gradients in order to add some depth, as I thought that made the bird look alive and more dynamic.

I also customised the font in order to add to the memorability and uniqueness of the logo.