No matter who you are, your eyes tell it all. This goes for the "black sheeps" alike. In this design, the black sheep is hiding it's tell-all eyes behind a bar to protect it's true identity. The "X" on the snout is a subtle design to again hint at mystery and secret...just like the identity of Black Sheep Anonymous' clients. The font of choice gives the personality of welcoming organization but also has this perculiar edginess to mirror the Black Sheep Anonymous as an organization's personality. The colors are simple, modern without being to stark. The off-white and charcoal gray warm up the design without bringing into too much color. The charcoal also is symbolic to "black sheeps" in life.