HARE is a Japanese plant-based food brand that specializes in burgers, chops, rolls, and sandwiches made from 100% vegetarian ingredients. The brand’s logo reflects its core values of health, sustainability, and freshness.

The sunrise symbolizes a fresh start and natural ingredients.
The green leaves form a minimalistic yet recognizable food-inspired shape, reinforcing the plant-based concept.
The Japanese kanji (晴れ, "Hare") means "clear" or "sunny," emphasizing purity and positivity.
The color palette of green and orange conveys nature, energy, and warmth.
Designed with a modern and clean aesthetic, this logo establishes a strong identity for HARE in the plant-based food industry.