Waves are strong but they can be overcomed.

Serving the purpose of SALTWATERSWELL. The new community identification will represent their message to the people whose normal daily-life habits had become a critical challenge.

The visual of the new identity is all about 'Overcoming'. We distilled this concept by friendly & modern interpretation of human figures swimming, in other hand flying on top of swells presenting hope and motivation to whom is needed. Oceanic color use allowed us to speak florescent and fresh application to potential community items.

We, Studio Echo wishes more and more people to believe and belong to overcome the hardships in lives with braveness with the SALTWATERSWELL community by our design thinking.

Thank you for this opportunity