ACCERN Concept Note

Objective is to create a logo from a reference point of Tesla, but with an A.
Since Accern uses the power of AI to make organisations speedup and automate their workflow, the logo captures this essence by creating an icon for ‘A’ within which there are double arrows pointing up to show the speeding up workflow and the negative space creates letter ‘i’ so that the logo can also read AI i.e. the business we are in. Moreover the logo is based upon grid systems that makes it work fabulous in different layouts.