Help Smarterer, an awesome startup, with a new t-shirt design

Internet

Smarterer is a Boston startup building an exciting, addictive platform that tests and scores our users' digital, social and technical skills making it easier to show off your smarts, rank yourself against your friends and co-workers and land that great job or internship. www.smarterer.com

Details: Max three colors to keep printing costs down. Our logo is attached, below. Our original branding was not build in CMYK, but here an estimation for our core colors: aqua 72, 10, 10, 0 dark blue 75, 68, 67, 90 All other colors can be approximated from our website: www.smarterer.com Additional details: It's important that our design is gender-neutral. We're wide open to getting creative with our logo and our branding. We've also not totally nailed down a slogan, but have often used "Show What You Know" in our marketing. Owls of all kinds are key to our branding! Here are some things that we like: We really love the Evernote tees and the graphical style of the awe.sm tees (but not the language, haha) and I love the quirkiness of the Geosocial tee. (link: http://www.quora.com/Brands-Branding/Which-startups-have-the-nicest-branded-t-shirts).

The Smarterer product and voice: Our product is playful, gamified and totally addictive. What's more, our voice is a little sassy.We're ok with being a little standoffish and a little sassy. We like the idea of using our tees to instigate competition between users and maybe even a little bit of cockiness without harming the serious, professional aspect of our product. Who's important to us? Our target audience is college students to young professionals in the first 8-10 years of their careers. Mostly in the technical, engineering, digital and social media industries. What's important to us? Our business success lies in the sharing of badges and scores throughout the internet, so it's important -- but not crucial -- that this is somehow integrated in our design. The key here is to show our branding to the world, set the tone of our voice and appeal to that list of people above. You can see a visual of our badges on our home page: www.smarterer.com Where's our swag going? For the most part, to our power users. This isn't likely something we'll often give out at events, but rather, send to our friends, supporters and influencers.

Every design category has flexible pricing for all budgets. T-shirt starts at €189.