Many of the current music websites are very boxy, grungy and reach the guitar culture target market. While this is in our target market, this is not our only market and we don't want to be guitar-centric!
"Urban" and "folksy" are good, but stay away from grungy and "ripped jeans" or "unfinished" wood kind of look. It should not look alienating.
Also, Lynchburg Music store has been around for a long time and is an important, integrated part of the Lynchburg, VA music scene/ local culture. It should immediately give you the impression that it has already constructed it's own culture and you're welcome to come take part in it.
We want to have a good mix of both images AND headlines/content. We want to have good color in headers, etc, to create an image-driven feeling without letting pictures over-power the website
Tyopgraphy: serif, modern and timeless
LOGO: The current logo used on the website is NOT the correct logo, and currently Lynchburg Music is getting their logo re-designed. Please use RED and BLACK as pillar colors and integrate some additional pop colors. I have included a WORKING LOGO to use as a placeholder.