Tell us a bit about who you are and the people you reach
Tankey is a technology startup that operates a loyalty program in the fuel market, currently at 400 stations. That allows customers to directly reduce the price at the pump, with use of the Tankey app. Customers of Tankey can link their app to other loyalty partners to further reduce the price of fuel, creating large savings. All fuel is also CO2 compensated, with CO2 certificates. Tankey is also a data company sharing insights with members.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Currently our app icon&logo is blue, dark blue on white. With the tetris blocks. We are using the tetris blocks as Tankey customers can build-up their fuel discounts, so is an design link to the proposition. Inapp we use green associated with the CO2 offsetting. EnergieDirect is our launch customer, they are using Tankey as a loyalty product, so good for general information. This site will answer all your questions.
The others are more relevant, in reference to the market and as inspiration. Monoco & Venmo are both very crisp and well designed sites related to what the proposition. We like the photograph and vidoes. Yellowbrick is good as well showing a user, with the app. We think this is necessary for our page as well.
page 1: Similarly to MCO homepage (Scrap line, Video & images, benefits, partners)
page 2: About page (Vision, values, Team, press)
We already have an ICON (first image attached), please use. Please also read the ED website to understand Tankey, the proposition is quite complex as it's combination of fintech and loyalty.