Background information
Name to incorporate in the logo
Retailigence
Slogan to incorporate in the logo
Inside the mind of the shopper NOTE: I'd be great with versions with and with out the slogan.
Description of the organization and its target audience
We are a new consulting agency that helps retailers understand shopper behavior (on-line as well as in-store). We provide advisory services, shopper insights and trend lectures/talks.
Our target audience are primarily senior management and/or business development departments at large retailers. Our main market is Sweden, but we also have experience from clients in Denmark and Norway.
Retail is all about making choices. To become successful in retail you need to understand your audience - it's easy to say but difficult to do. Here's where Retailigence makes a difference.
Industry
Business & Consulting
Visual style
Colors to explore
Other color requirements
Green, white, grey. Don't let this limit your work - other colors can work as well. I like the idea of using a few different shades of the same colour in the logo.
Style Attributes
Design inspiration
References
Attachments
Other notes
The logo should work with just the word "Retailigence" and also with the slogan incorporated "Retailigence - inside the mind of the shopper".
What we want:
1) Build logo with meaning in a way that it will be easily recognizable.
2) Please provide your designs on a white background (alternative background options during finals).
3) Be clean and smart, with a slick design
4) Adding a detail to the font makes it unique. Font's can use normal capitalization or all in caps.
Business card details:
Front:
[name] Henrik Öhman
[title] Founding Partner
[phone symbol] +46 766 430 111
[email symbol] henrik.ohman@retailigence.se
[http://www-symbol] http://www.retailigence.se (Note: Great if it also can go on the back)
Notes:-- No Physical address at this time, but would like room for it in the future.
Back:
Logo (and the webadress).
Please provide some different lay-out alternatives.
Contest deliverables
Logo
Winner of this contest
Business card
Letterhead
Envelope
Facebook cover
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.