Mera Mera is Maltese for Mirror Mirror in English
Female, middle aged (34 - 55yo) audience
Warm mediterranean colours and feel to reflect the Maltese/European heritage of the brand. Must convey beauty, style and relaxation
Calming colours, make you feel like being on a quiet mediterranean holiday oasis
Online business so need web friendly fonts and colours
Colours must work well for accessibility
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.