Modern and professional brand guide and logo for a HRMS SAAS Application

infithra

Infithra is an HRMS and payroll SAAS web application designed to streamline HR processes and simplify payroll management for businesses of all sizes. From recruitment to separation, Infithra covers the entire lifecycle of an employee with a company, making it a comprehensive HR solution that saves time and reduces administrative overhead. It is designed to handle HR functions such as recruitment, employee management, benefits administration, performance management, time and attendance, and payroll processing until end of service benefits.

For the Infithra logo, we are looking for a modern and professional design that conveys a sense of trust and reliability while still being dynamic and forward-thinking. We envision a simple and clean design with distinctive typography, with a bold and vibrant color scheme that either incorporates an icon or symbol representing HR and payroll functions or embodies the word “infithra” into a logo.

Infithra word is derived from 2 words.
Infi (part of Infinite)
Thra : offering protection

Overall, we want a logo that is memorable, timeless, and represents the values of our product and company.

To summarize the points above,

Target audience:
· Non-technical users who need an easy-to-use HR payroll management system
· Companies looking for a cloud-based solution that can be accessed from anywhere with an internet connection
· HR consultants, HR departments etc.

Logo:
· Modern and professional design that reflects the innovative and streamlined nature of product
· Conveys a sense of trust and reliability while still being dynamic and forward-thinking
· Simple and clean design with distinctive typography style that includes the word “infithra” in small letters
· Incorporates a subtle icon or symbol that represents HR and payroll functions, emphasizing key features
· Memorable, timeless, and represents Infithra’s innovative and trustworthy values
· Showcase the brand’s focus on protection and possibilities
· Highlight the “hr” in infithra so it is more recognizable

Brand colors
· Bold and vibrant color scheme
· Complementary colors can be added to create a more colorful and engaging brand

The designs submitted thus far does not appear to be in line with what we have in mind.

As a company that relies heavily on branding to differentiate ourselves from competitors, it is important that our logo is unique, eye-catching and representative of our brand values. We would therefore appreciate a more diverse range of design styles, with a greater emphasis on creativity and originality.
We understand that logo design can be a subjective process and that it may take some time to come up with a design that truly resonates with us.

We are open to any color scheme as long as it fits the idea of the HRMS and payroll