Background information
Name to incorporate in the logo
LEC
Slogan to incorporate in the logo
La Encantada Collective
Description of the organization and its target audience
Latin Dance Studio for adults. A collective of different people, passionate about dance and music.
We are looking for a monogram for 'LEC' that can be a signature mark on merchandise & studio walls/windows.
Our School Values are around - Connection, Energy & Liberation.
Community focused.
Target Audience 25-35yrs, Male & Female. Dedicated individuals, proud of their place to dance, good income they spend a lot on their training.
The LEC brand is welcoming, and inclusive, yet high end and professional.
Industry
Entertainment & The Arts
References
Other notes
Hope Meng's Monogram work is an inspiration (Fine details, balanced, minimal yet striking.)
https://www.lettering.hopemeng.com/…-monograms
We want a stand out monogram/icon that can be instantly recognised with our burgundy branding. Men and Women would wear it on a tshirt.
Simple, not complicated.
Our current website: http://www.laencantadacollective.com.au
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.