Background information
Name to incorporate in the logo
Kuppa
Slogan to incorporate in the logo
Description of the organization and its target audience
Kuppa is a coffee house that provides specialty coffee, pastries and sandwiches.
Kuppa is meant to be a modern and relaxing place where customers can spend quality time with their friends.
Our plan is to expand Kuppa as a national brand through personal cafes and also franchising.
Industry
Restaurant
References
Attachments
Other notes
We don't really know what element we should choose for the logo;
someone gave us an idea that maybe we can try to have a stamp with an entity that it's seen as "Kuppa, goddess of coffee" (fyi: preferable with her eyes open - both portrait or side profile so we can see which one looks better and more unique).
But this is just an idea, we are open to many other suggestions as well.
VERY IMPORTANT: It needs to be different from Starbucks.
The logo needs to be friendly, recognisable, to look good on mugs and other coffee-related products. Please try to emboss it on different coffee-related items.
What is certain is that we would want the mark to be as a "stamp", something that can be separated from the brand name.
The name "Kuppa" will appear under this "stamp" or next to it.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.