Equality Logo for Global Organization with many subsidiaries; 2 other concurrent logo contests

The Equality Collective

Level the Playing Field | Advance Equity for All

The Equality Collective is a global organizations with subsidiary affiliates devoted to advance equity for all people and build an equitable world. Our organization aims to improve progress in the following areas of equality: racial, access to physical health and mental wellness, education, employment, clean air and water, income, opportunities, gender, LGBTQ+, etc.

Updated 12/20: "We would like to have a pictorial mark that's not just the initials of the brand or just an equal sign. We would like the logo to convey something deeper such as what could we achieve if we built a more equitable world where everyone has access to good health and opportunities to maximize their potential and contribute to the greater good? Progress, advancement, unity, harmony, innovation, collaboration, success and more?

Our organization believes that equality, diversity, inclusion are key for a better, equitable world for everyone. If you have submitted pictorial marks, thank you. The best logo concepts we've seen were from designers' creative thinking without specific directions from us about what we wanted to see. We don't have anything specific in mind.

For those who sent in entries with the brand name initials only and would like some direction on a pictorial mark, perhaps a design could be done with the equal sign becoming an arrow pointing to the right or somewhere in the upper right quadrant (Northeast direction), which could symbolize that equality and collaboration would lead to collective progress and forward advancement. Or, a different concept: the letter E or another letter in the brand could have an equal sign as some of the horizontal lines, or show steps/stairs going up in progress. These are just optional suggestions.

You all are great designers who have more creative ideas than we do. Please feel free to send us your ideas that are different from above. We look forward to seeing our creative designs. Thank you!"

Please refer to the logo design briefs regarding the themes of some of the subsidiaries (links below): Synergist and MindFlows logo contests have just launched and ReGame's logo contest has finished.

It is possible for one designer to win all 3 logo contests. We are open to awarding the work to 1 single winner with the best designs for all 3 contests, or award 3 separate winners for each contest.

As a component of this logo, the design must have an "=" equal sign in either the pictorial mark (icon) or the brand name text. The "=" could be the main theme or very subtle and barely noticeable at first glance.

If you are sending in designs for all 3 contests, please feel free to send in designs that are very different from each other. We actually prefer that the 3 logos look distinctly different in style and colors, but share a subtle "=" equality theme.

The best design would likely be a pictorial logo with the brand name, that looks good on its own or with the slogan. The ideal pictorial image would be related to the brand and the brand's theme.

We've seen many equality logos and we prefer unique pictorial marks that are not the usual designs. We prefer not to have the following in our logo:

Fist(s) in the air
Many people symbols holding hands around the globe in a circle
Justice Scales
Hand holding hand or hands holding wrists in a circle
Profiles of people's heads lined up
Gender symbols (because we are not only focused on gender equality but many other areas of equality)
Equal signs in a circle or laid out in geometric pattern

Subsidiary Organizations of The Equality Collective:

Synergist:
https://99designs.com/logo-design/c…ve-1203038

MindFlows:
https://99designs.com/logo-design/c…ce-1202904

ReGame:
https://99designs.com/logo-design/c…nt-1200853

The logos of this organization and some of its subsidiaries will be featured during presentations at international conferences/events. Website and social media are under development and will be launched soon.

Target Audience is anyone from young students to adults.

After the logo contest, we will most likely need more designs for this brand and various for-profit and non-profit organizations we work with. Thank you and we look forward to collaborating with you on this and future projects!

Please check out our other design contests that we have/will be launching in the near future.

P.S. The slogan may change a bit/may be shortened, but you could use this slogan for now. Thank you!

We're open to all ideas and other colors in addition to the ones we selected! Please note that we would like this logo's colors to be slightly or totally different from the subsidiaries' logo colors. Synergist colors will likely be red/orange, MindFlows colors will likely be orange/purple/blue, and ReGame colors (logo is finished) are blue and green. Solid single colors, a mix/blend of colors, or gradient colors are all fine. We like modern fonts and designs instead of visually busy, cursive fonts, or cute, cartoon-like clipart designs. Logo will be on the website, app, social media, and marketing materials. Optional info: attached images show the reasons why we liked the sample 99Designs logos, which give you some visual ideas of what we'd like. Thank you and we look forward to seeing your designs!