Background information
Name to incorporate in the logo
PHANTOM ATHLETE
Slogan to incorporate in the logo
Description of the organization and its target audience
We are an elite sports performance gym and facility. We target elite athletes who are preparing for collegiate and professional levels. Only serious athletes who sacrifice everything to be great. Willing to go ghost and block everything out in order to get to the next level. No horror movie characters.
No grim reaper vibes. We work with minors and young adults. Just more MODERN and athletic aesthetics. Would love to play off the letter P for the logo. Currently located in my blacked out garage gym.
Industry
Physical Fitness
References
Other notes
I love black. I love moody. We are people who love HARD. We are tough and do what others refuse to.
When I was in high school, I missed out on a lot of typical high school events, parties all that stuff because I was training. I worked at a job to save up for college and help pay for my soccer club fees. My parents wanted me to be invested in it. So by my senior year id go to school in the morning, do the morning shift at work as a waitress, go to practice at 3, then come back and work the Night Shift, then lift at the high school at night after work or go running. My friends were always asking where I was and why I wasn’t around even on weekends. It became second nature to me and playing college soccer was all that I could see. My parents preferred that I take my academic scholarships to schools here in the valley and forego soccer but I promised them I could do it if I had the chance. So I was also trying not to let them down on my word. I believe that is what took me from a girl from a small town with no reputable clubs nearby, to getting my scholarship, premier soccer, awards, and national recognition—and it was worth it to me.
Tim Grover has a concept he uses with his athletes often about “becoming a ghost”. Someone who is willing to miss out and do what others don’t want to do in the name of their sport and dreams. I’ve always felt like I resonated with that based on my history. So that’s where the name ghost came from and then I decided to officially make it PHANTOM!
Contest deliverables
1 x Logo
Final files
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Text in logos should be converted to outlines.
I love this classic style mixed with modern and simplistic. I love this!!!