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:format(webp)/99designs-contests-attachments/112/112261/attachment_112261055 "I went with a vertical minimalist design since vertical logos are mainly seen outside of non-product based companies. In addition, vertical logos stand out due to the rarity of them and often times a more seamless look to them since they must be seen by sweeping down all at once. Horizontal logos often times require two strokes of view (one pass for the logo, then a return to read the text).
The purple monotone look allows for easy black and white printing yet still registers as a soft luxurious aesthetic in color due to the association of purple royal colors.
The four circles are also meant to evoke a sense of coming together and to highlight the central design of the 'CH' forming a house shape.
This way there is still an unique abstract design that still highlights the main focus on the modern minimalist house shape formed by the 'CH'")
About
College educated designer with a background in art history and social issues. Experience in providing designs that represents and is respectful of minority groups.
Country:
United States.
Member since:
October 24, 2019