Portfolio
:format(webp)/99designs-contests-attachments/150/150121/attachment_150121242 "Classic Old Fashion Cocktail with a Modern Twist")
:format(webp)/http://s3.amazonaws.com/projects-files/126/12660/1266060/85fea190-8288-4e40-ac64-3de5dbd2caa0.jpg "I was commissioned to design the brand image and labels for a new distillery in Canada with an Italian spirit, the first releases are a Gin and a Vodka.")
:format(webp)/99designs-contests-attachments/126/126642/attachment_126642087 "The product is essentially in the liquor category and I'd like people to think it can be used in many ways, so through the label packaging have a wider perception of it. The label should feature a retro yet modern and vibrant design style and include the company name on the front of the bottle. The product is made with real and organic ingredients, no preservatives, no added chemicals, nothing is artificial just like a proper homemade liquor from Italy, but commercially available. The label should represent the freshness of the product, the traditional methods used for its production and its organic properties.")
:format(webp)/http://s3.amazonaws.com/projects-files/150/15069/1506963/57dbfb75-a659-412c-a740-887cc1083515.jpg "And what about milk?
As an alcoholic beverage designer, it was gratifying to receive a commission to design a product that was completely different from what I usually do. We're talking about organic raw milk made in small batches on a farm in North Carolina but wanting to have the premium cues of spirits.
One of the challenges was to place the elements in a very limited area because of the shape of the bottle.
One color silkscreen printing on glass.")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14466/1446630/5e35122b-5e97-4124-a27b-1e2455856100.jpg "I collaborated with Holmes Cay, curators of fine rums, to redesign and extend the labels for their new range of rums called Single Origin. Our labels feature original artwork inspired by sugar cane and highlight the unique flavors of rums sourced from single origins around the world. We developed a labeling system that showcases the singularity of each release and incorporates solid Pantone colors to create a bold and distinctive look while unifying the range. The result is a visually stunning and innovative range of labels that celebrate the diversity of the rum-making world.")
:format(webp)/99designs-contests-attachments/134/134084/attachment_134084468 "Eco Conscious label for premier vodka brand.
The label material will most likely be of recycled paper or a sugar cane product. We would also like there to be no metallic, frosting or plastic in the label - so please keep in mind.
Our Bottle is 100% post consumer waste recycled glass and has a blue/green hue to it.")
:format(webp)/99designs-contests-attachments/136/136927/attachment_136927701 "Fichissimo is a prickly pear liqueur. Its an artisan liqueur strongly connected with the Sicily region in Italy. It is a yellow liqueur with 32 degrees of alcohol.")
:format(webp)/99designs-contests-attachments/145/145177/attachment_145177644 "A nice mashup of Dante's Inferno with the imaginary of Bosch and the horror aesthetics of Stephen King's books converge in this label of Vodka infused with the hottest chili peppers on the planet.")
:format(webp)/99designs-contests-attachments/143/143806/attachment_143806239 "An astronomical journey to represent a Celestial Gin. Gold foil, special diecut and embossed elements bring premium cues and touch points to the consumer to connect with the product and make it stand out in the category.
Concept available for sale.")
:format(webp)/99designs-contests-attachments/143/143340/attachment_143340334 "Codellani Sorghum Syrup Spirit its the first Barrel Aged Shorgum Spirit")
:format(webp)/99designs-contests-attachments/132/132717/attachment_132717246 "Under the premise of making a label for a series of wines aimed at new consumers with a focus on simplicity and enjoying the moment, I have created a system of labels that convey that balance between simple and complex, that celebrate diversity and the joy to share a moment.
The color palette is inspired by the LGBT movement and the patterns are exclusive to each varietal/terroir.")
:format(webp)/99designs-contests-attachments/130/130671/attachment_130671046 "Representing the rich nature of South Africa through different textures, finishes and special die cuts to elevate the tactile and visual experience and take the consumer on a walk through an imaginary safari")
About
Art Director & graphic designer specializing in packaging for the alcoholic beverage industry.
Focused on connecting brands with their audiences, creating innovative designs that capture each brand's unique essence.
Services include label and packaging design, brand identity development, and comprehensive visual assets.
Always seeking mindful partners for collaboration.
Available for 1-1 Projects
(GMT - 03:00)
Custom Work.
First Impressions.
Timeless Results.
Member since:
July 14, 2020
Reviews
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"Excellent designer and a pleasure to work with. "
Anonymous client
reviewed 19 days ago
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"Very motivated and empathetic designer with great ideas. The collaboration was extremely pleasant. Highly Recommended!"
d.augustiR
reviewed about 2 months ago
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"I had the pleasure of working with LABELL on my line of BBQ sauces, and I couldn't be more thrilled with the results. Luciano designed the labels for my sauces, and his creativity, attention to detail, and professionalism were exceptional throughout the..."
Anonymous client
reviewed 3 months ago